Domain names cannot begin or end with a hyphen “-“, no space allowed. Valid characters are the alphabet “a-z”, digits “0-9”, and symbol “-“.

-Choose a domain name that is easy to pronounce and spell.
-Keep the domain name short.
-Avoid hyphens, numbers, and double letters.
-Choose your Top Level Domain wisely.
-Unique and 

A domain name is a unique name that users can identify and access a website. URL is a unique identifier that is used for locating the files on the internet. It is a web address being used by the users to identify a specific resource on the networks.

-Check the hidden fees (if any).
-Protect your privacy and confidential data.
-Check other competitors’ domain names.
-Find the domain name that is easy to type, remember, and shorter.

-Improve and secure a top search position in local searches.
-More suitable for local websites.
-Target local markets easily.
-Good for credibility as it gives the visitor more confidence.