What is a defensive registration for Intellectual Property and brand names?

01-Oct-2003

Defensive registrations are designed for the owners of trademarks who want to block out the registration of names that conflict with their intellectual property. Defensive Registrations are valid for a duration of ten years and can then be renewed.

A Defensive Registration
- Blocks any registration that contains the specified trademark, both on the new second level registrations, as well as third level registrations.
- Perfect for a company or product name that you wish to entirely block from registration on .name
- Ideal to protect from abuse as the .name second level opens up for registrations, e.g. brandnames.name, brandsucks.name, etc …

Do any of these apply to your trademark or brand?

In that case, this is how you can take action!

You have a very famous trademark, which is not identical to a personal name, but which could be a target for abuse

Use a Premium Defensive Registration to take your trademark out of circulation and fully block it on .name

You are concerned that a name identical to your trademark might be created on .name, either as a second or third level domain name, or as a registered email address

Get a Premium Defensive Registration to block out creation of domain name both on the third and second level as well as registered email addresses

You know that your trademark is identical to a very common personal name in some part of the world.

Use a Defensive Registration to block out your trademark, and give your consent to use, to the legitimate holder of the name if he contacts you.

You know that your trademark is identical to an uncommon personal name in some part of the world, and you are concerned that someone other than the legitimate holder of the name could register your trademark.

A Defensive Registration will block anyone else from using your trademark in the .name domain space.

Someone has infringed your trademark in the past, and there’s a possibility they will do it again.

With a Defensive Registration, no one can automatically register a domain on .name coinciding with your brand

Someone could try to gain publicity from your brands or trademarks.

A Defensive Registration puts you in control over all names on .name that correspond to your brand or trademark.





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