HONG KONG - DotAsia, the Sponsoring Organization and Registry Operator for the .ASIA Generic Top-Level Domain, announced that the .Asia domain had been added to the Internet root ushering in a new era of online growth for the region.
According to a press release by DotAsia, the introduction of the .Asia extension marks the next evolution of the Internet that can open up a world of possibilities for individuals and companies. Among the businesses that will benefit by having a .Asia domain are domestic companies expanding in the region, global firms with Asia-focused sectors, regional exhibitions or conference related websites and regional focused promotional events.
DotAsia is introducing a comprehensive set of policies to protect trademark owners, Intellectual Property Rights holders and companies to ensure the orderly introduction of the .Asia extension. Preparations are now underway for the launch of the ‘Sunrise’ process, the exclusive period that allows public bodies, trademark owners and companies to apply for .Asia extensions.
The Sunrise period, which will begin in October 2007, will be divided into three phases, with the first stage intended for Governmental Reserved Names, second phase for Registered Marks (i.e. trademarks and service marks) and the final stage for Registered Entity Names (i.e. company names, organizations, etc.).