RESTON, VA - The Public Interest Registry (PIR) launched on November 21, 2006, a new international public awareness campaign aimed at protecting .ORG domain name holders from the potentially damaging consequences of allowing their .ORG domain names to expire.
According to a press release by PIR, the campaign, called “Protect Your.ORG: Preserving the Value of Your .ORG Domain,” seeks to educate registrants about the value of .ORG domains - even those that are not currently being used as websites.
Launching the campaign came after PIR voiced concern over the growing practice of selecting, testing and keeping or rejecting expired domain names based on the names’ monetary value and the subsequent use of those names in a manner that is contradictory to the original registrant’s or organization’s mission.
The campaign offers steps for locating, managing, consolidating and securing domain names in order to reduce the potential for problems that may occur when domain names lapse either intentionally or because the registrant was unaware that a name had expired.
PIR is working in partnership with organizations that serve the needs of nonprofit and noncommercial enterprises in order to spread the campaign’s message to .ORG domain name holders around the world.