NEW YORK, NY - The International Trademark Association-led campaign to enact a new US trademark anti-dilution statute came to fruition, when the United States House of Representatives approved the Senate version of the Trademark Dilution Revision Act (H.R. 683) on Sept. 25, 2006.
According to a press release by INTA, the bill will now be sent to President George W. Bush, who is expected to sign it within the next few weeks. When he does, the law will become effective immediately.
The Trademark Dilution Revision Act of 2006 is designed to protect famous marks from uses that blur their distinctiveness or tarnish their reputation.
“INTA views the passage of the bill as a very important achievement in the protection of famous and well-known trademarks,” said INTA President Mr. Paul W. Reidl of E. & J. Gallo Winery. “This gives brand owners a powerful tool for protecting the trademarks they have worked so hard to build.”