Saudi Arabia Launches “Tahaqaq” Pilot to Digitize Customs Trade Mark Enforcement

RIYADH - The Saudi Authority for Intellectual Property (SAIP) has announced the upcoming pilot of Tahaqaq, a new electronic enforcement platform designed to modernize customs-based action against counterfeit goods. The system creates a centralized digital interface linking Saudi Customs, trademark holders, and their appointed representatives to speed and streamline handling of suspected infringing shipments entering the Kingdom.

The new system represents a significant shift from traditional detention-focused procedures. Rather than relying solely on physical holds while verification is completed, the platform enables rights holders to register trademarks by class and receive automated notifications when Customs identifies suspect consignments. Importers may be permitted to retain goods after filing formal undertakings that the products will not be sold, circulated, or disposed of until authenticity checks are finished. Customs will preserve samples and provide electronic case materials, including photographs and shipping documents, to the rights holder for remote review.

The digital-first model is intended to reduce delays at the border, lower costs associated with prolonged detentions, and improve cooperation between public authorities and private rights holders. By moving portions of the verification process online, Tahaqaq allows brand owners and their local representatives to assess suspected products remotely and decide whether further legal steps are necessary. The pilot phase will test operational workflows, notification timing, evidence quality, and legal safeguards to ensure that intellectual property rights are protected while trade facilitation is maintained.

SAIP emphasizes that the platform does not eliminate enforcement; it rebalances responsibilities and introduces procedural safeguards. Customs will keep physical samples and retain authority to take enforcement action where warranted. The electronic undertakings required from importers create a clear legal expectation that goods remain inactive until the matter is resolved. The pilot will also evaluate how the system integrates with existing customs processes and the data security measures required to protect proprietary information shared through the platform.