New Russian Rules for Trademark Enforcement on Major Marketplaces

MOSCOW - Beginning April 2026, major Russian online marketplaces will be required to integrate with the Russian Trademark Register, enabling faster and automated trademark enforcement. This change aims to reduce removal times for counterfeit or infringing listings. However, rights holders and manufacturers must act promptly to secure their position in the Russian market.

Under the new requirements, rights holders are advised to ensure that their trademarks are properly registered in Russia and to respond swiftly to infringement notices. Registering their marks in a timely manner and engaging in prompt takedown procedures will allow brands to fully benefit from the faster enforcement mechanisms and avoid delays that could leave counterfeits visible to consumers.

There is a parallel trend that is increasing the urgency for manufacturers: many local sellers have begun registering manufacturers’ trademarks under their own names to gain control over marketplace access and listings. If manufacturers have not registered their marks, a registered local seller can effectively monopolize product listings and hinder the manufacturer's direct access to key online channels. This practice can disrupt distribution, weaken brand integrity, and reduce revenue streams for legitimate producers.

For more information or inquiries, please contact AGIP Russia office at russia@agip.com