CAIRO – The Ministry of Supply and Internal Trade in Egypt launched a new system to enforce the protection of trademarks and limit the infringement acts that are increasing rapidly in Egypt.
By using an Android application or sending an SMS, the consumer will be able to verify instantly if a certain product is original or not. The verification message will include the product's name and the expiry date as well.
Through the new system, trademark owners will have the right to have a “sticker” put on all the products that are sold in the Egyptian market and registered at the Egyptian Trademarks Office.
At present, companies can voluntary register as part of this new verification system which may soon become mandatory.